Techcrunch is highlighting a startup called Baseshield that’s created a marketplace for software that downloads into a virtual environment, protecting the user experience and keeping them safe from malware, etc, and ensuring compatibility. It does look like a well executed initiative, and I hope that it ends up being significant, but Techcrunch seems unaware that that there have been similar technologies around for about ten years. Exent, Yummy, and Into Networks all have/had their own versions, and I’m sure there are a few others that escape me at the moment.

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