Interesting to see that EA doesn’t care for casual as a category so much these days, and are rolling that initiative into their more meaningful non-core titles. I think creators are beginning to understand online play, and that casual, as we understand it today (free demos with 2% conversion to paid, or simple ads), is a transitional category. Everyone who wants games, wants to play games that are actually worth paying for (by free-to-play or whatever), or at least worth trading attention in a meaningful advertiser interaction (i.e. Neoedge).
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