Whyos

I was asked the other day by an interviewer about the past and future of manifesto games, with which I have been glad to have been involved. As I was telling him, though, that a portal dedicated to indie games is redundant by definition in the current environment, where a thousand flowers are definitely blooming, it occurred to me that what is needed now isn’t a distribution channel, but cooperative representation for marketing and business development. Read More »

Interesting to see that EA doesn’t care for casual as a category so much these days, and are rolling that initiative into their more meaningful non-core titles. I think creators are beginning to understand online play, and that casual, as we understand it today (free demos with 2% conversion to paid, or simple ads), is a transitional category. Everyone who wants games, wants to play games that are actually worth paying for (by free-to-play or whatever), or at least worth trading attention in a meaningful advertiser interaction (i.e. Neoedge).