It’s been interesting to watch as Microsoft and Sony simply decided to copy Nintendo’s philosophy and execution of a ten-year console cycle, rather than come up with an entirely new strategy. Nintendo was slightly more sophisticated in execution, as they gave their technology an initial release as “GameCube,” then a secondary release of basically the same hardware with the addition of of a groundbreaking controller interface, as Wii, giving an effective 10-year life to the technology. In the current economic environment, it is probably best not to try to push another round of console hardware down user’s throats (especially at the price points they want to remain at), so, in this way MS and Sony are adapting the model, but it’s no great stretch. Microsoft’s Natal or Sony’s unnamed PS3 technology will probably form the Wii part of their respective cycles. Back in 2006, Sony was saying that PS3 would have a 10-year lifecycle, and at E3 this year Microsoft was saying the same thing of 360.